Heart and Bustle, LLC Privacy Policy

Last updated: August 1st, 2024

This Privacy Policy describes how Heart and Bustle, LLC (“we” or “us”) collects, uses, and shares

your personal information when you use our website [website URL] and any of our subdomains

(the “Website”).

Topics:

Personal information we collect

How we use your personal information
How we share your personal information
How we store your data
Email marketing
Behavioral advertising
Your data protection rights
Third-party websites
Changes
Contact Us

Personal information We Collect

When you visit the Website, we automatically collect certain information about your device,

including information about your web browser, IP address, time zone, and some of the cookies

that are installed on your device. Additionally, as you browse the Website, we collect

information about the individual web pages or products that you view, what websites or search

terms referred you to the Website, and information about how you interact with the Website.

We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an

anonymous unique identifier. For more information about cookies, and how to disable

cookies, visit https://www.allaboutcookies.org

“Log files” track actions occurring on the Website, and collect data including your IP

address, browser type, Internet service provider, referring/exit pages, and date/time

stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information

about how you browse the Website.

We use Device Information for:

Functionality: To recognize you on our website and recognize your previously selected

preferences, including your preferred language and your location.

Advertising: To collect information about your visit, the content you viewed, the links

you followed, and information about your web browser, device, and IP address. We

sometimes share limited aspects of this data with third parties for advertising purposes.

Affiliate Marketing: To track which member of our affiliate team referred you to us for

the purpose of granting commissions to them if you purchase form us

You can set your browser not to accept cookies, and the website above tells you how to remove

cookies from your browser. Some of our website features may not function if you disable

cookies. Please note that we do not alter our Website’s data collection and use practices when

we see a Do Not Track signal from your browser.

We also collect data you provide to us directly. We refer to the data you provide as “Provided

Information.” We collect and process data you provide when you:

Register online or place an order for any of our products or services
Voluntarily complete a customer survey or provide feedback on any of our message boards, via our contact form, or via email
Provide your email address in exchange for access to a free resource
Sign up for our email newsletter or subscribe to any of our regular content
If applicable: Submit an intake form or application form for any of our services or programs
The Provided Information we collect may include:
Personal identification information (name, email address, phone number, etc.)
Billing information (billing address, shipping address, payment information, including credit card numbers, etc.)
Business information (name of your business, business model, revenue levels, business goals)

When we talk about “Personal Information” in this Privacy Policy, we are talking both about

Device Information and Provided Information.

How we use your Personal Information

We use the Provided Information that we collect generally to fulfill any orders placed through

the Website (including processing your payment information, delivering products, and

providing you with invoices and/or order confirmations). Additionally, we use Provided

Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with

information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in

particular, your IP address), and more generally to improve and optimize our Website (for

example, by generating analytics about how our customers browse and interact with the

Website, and to assess the success of our marketing and advertising campaigns). We also use

Device Information to track affiliate referrals for the purpose of granting commissions to our

affiliates.

How we share your Personal Information

We share your Personal Information with third parties to help us use your Personal

Information, as described above. we use Google Analytics to help us

understand how our visitors use the Website - you can read more about how Google uses your

Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also

opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.]

The types of third parties with whom we might share elements of your Personal Information

include:

Payment processors engaged by us to securely store and handle payments information,

such as credit or debit card information

Providers of email management and distribution tools
Providers of security and fraud prevention tools and services
Providers of data aggregation and analytics software services that allow us to effectively

monitor and optimize our site

Providers of affiliate marketing tracking and analytics software services that allow us to

provide an affiliate program and grant commissions to affiliates

Providers of client management systems to help us track and communicate with

potential clients

We may also share your Personal Information to comply with applicable laws and regulations,

to respond to a subpoena, search warrant or other lawful request for information we receive,

or to otherwise protect our rights.

How we store your data

We process and store your data using the following providers:

[Stripe, Aisle Planner, Google, Zappier, our website, Squarespace, PayPal, Shopify, Square, and Google Workspace.

Please visit their individual websites for information on the physical location of their servers

where your information is stored.

We use commercially reasonable security measures to protect against unauthorized access to

or unauthorized alteration, disclosure or destruction of any information that may be stored on

our servers. Of course, no computer network or data transmission on the internet can be

guaranteed to be 100% secure and so you submit your information at your own risk.

We will maintain your Personal Information for our records unless and until you ask us to

delete this information.

Email Marketing

If you make a purchase on this Website, download a free resource in exchange for your email

address, and/or opt in to receive emails, you agree to receive email communications from this

site, including but not limited to newsletters, site updates, promotions, and other

announcements and correspondence. We are not responsible for the receipt of any such

emails. You are responsible for ensuring that our email address(es) are not blocked or

forwarded to your spam folder.

You have the right at any time to stop us from contacting you for marketing purposes. If you

opt to unsubscribe from receiving emails, you understand that you may no longer receive

information or updates from this Website, including promotions or product updates.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted

advertisements or marketing communications we believe may be of interest to you. For more

information about how targeted advertising works, you can visit the Network Advertising

Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-

online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

ads

TikTok: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-
data/personalization-and-data

Additionally, you can opt out of some of these services by visiting the Digital Advertising

Alliance’s opt-out portal at http://optout.aboutads.info/

Your Data Protection Rights

If you are a European resident, you have the right to access personal information we hold about

you and to ask that your personal information be corrected, updated, or deleted. Under certain

conditions, you may also have the right to restrict or object to our processing of your data, and

to request that we transfer your Personal Information to another organization. If you would like

to exercise any of these rights, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information

to fulfill contracts we might have with you (for example if you make an order through the

Website), or otherwise to pursue our legitimate business interests listed above. Please note

that your information will be transferred outside of Europe, including to Canada and the United

States.

Third-Party Websites

Our privacy policy applies only to our website. We are not responsible for the data collection,

privacy practices or policies of any third-party site to which we may provide a link or that may

link to our site. We encourage you to read the privacy statement and terms of use of other

sites.

Changes

We may update this privacy policy from time to time to reflect, for example, changes to our

practices or for other operational, legal or regulatory reasons. The date of the last revision will

be indicated by the “Last updated” date at the top of this page. Any such changes are effective

immediately upon publication on our Website.

Complaints

Please contact us if you have any complaints about how we use your Personal Information so

we can resolve the issue whenever possible. Residents of the European Union also have the

right to lodge a complaint with your local data protection regulator, such as the Information

Commissioner’s Office in the UK. California residents can contact the Complaint Assistance Unit

of the Division of Consumer Services of the California Department of Consumer Affairs in

writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone

at (800) 952-5210 or (916) 445-1254.

Website Visitors

Like most website operators, Heart and Bustle, LLC collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Heart and Bustle, LLC's purpose in collecting non-personally identifying information is to better understand how Heart and Bustle, LLC's visitors use its website. From time to time, Heart and Bustle, LLC may release non-personally identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Heart and Bustle, LLC also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged-in users and for users leaving comments on http://www.heartandbustle.com blog posts. Heart and Bustle, LLC only discloses logged-in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to Heart and Bustle, LLC's websites choose to interact with Heart and Bustle, LLC in ways that require Heart and Bustle, LLC to gather personally identifying information. The amount and type of information that Heart and Bustle, LLC gathers depend on the nature of the interaction. For example, we ask visitors who sign up for a blog at http://www.heartandbustle.com to provide a username and email address.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Ads appearing on our website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Heart and Bustle, LLC, and does not cover the use of cookies by any advertisers.

Links To External Sites

Our Service may contain links to external sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites, products, or services.

Aggregated Statistics

Heart and Bustle, LLC may collect statistics about the behavior of visitors to its website. Heart and Bustle, LLC may display this information publicly or provide it to others. However, Heart and Bustle, LLC does not disclose your personally-identifying information.

E-commerce

Those who engage in transactions with Heart and Bustle, LLC – by purchasing Heart and Bustle, LLC's services or products, are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Heart and Bustle, LLC collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with Heart and Bustle, LLC. Heart and Bustle, LLC does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.